The ceremony gives the mediums the chance to act as Goddess through the incarnation progress, which allows them to express their hidden personalities, especially those traits that they are not allowed to present themselves in daily life, like charisma, pride, or even masculinity. According to the social norm in the past: a woman is not supposed to be masculine. But in the ritual, it is totally acceptable, because her body is playing the role as a medium to let the Goddess go through and communicate to all the prayers. No matter how unusual it is, people would respect and honnor her behaviors because it is believed that the Goddess are staying inside her, giving the blessing to everyone.